Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social reviews data, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Most Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

83% Of All Younger People Were Asked To Give A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70% Of Customers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider

When consumers have to select a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% boost.

Source: RevLocal

89% Of Consumers Read A Companies Feedback To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the potential consumers are looking for. Almost a third of customers say written reviews are the only function that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Since They Want To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.

Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider