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63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.
Source: Review Trackers
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews remain without a response. That's regrettable, due to the fact that those companies are losing clients that way.
Source: Review Trackers
A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Income
Businesses that treat clients honorably usually flourish, review websites help make certain of that.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
77% Of Consumers Would Post A Review If They Were Asked
More than a 35% would do it to educate others about their consumer experience and 24% would rather direct their review to the company itself.
Over a 26% would want to post a review to help other individuals with their decision making process.
Source: Podium
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Represents 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as suggestions from friends and family.
Source: Brightlocal
The Majority Of Consumers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista
Customers Could Invest 31% More With A Business That Has Fantastic Reviews
Take note of this statistic. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone