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53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
89% Of Customers Choose To Read Reviews On Their Mobile Phones
Be it through an app or a mobile internet browser, individuals choose to read reviews on their mobile devices.
Source: Statista
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact utilize them.
Although we now know why consumer reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
Over Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Ranking
This stat is among many that highlight the importance of online scores. Now that news of customer complete satisfaction travels this quick, keeping your customers delighted is more important than ever.
57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked just for companies with a perfect five star ranking.
Source: Brightlocal
Only 6 Percent Of Customers Don't Trust Customer Reviews At All
According to client review statistics, a tremendous 19% of customers constantly rely on online reviews and never a buy without checking out reviews initially.
Source: Statista
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat consumers honorably normally succeed, review sites help ensure of that.
Source: Statuslabs
USA Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of possible customers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
95% Of Unhappy Consumers Will Go Back To A Company If A Company Deals With Problems Quickly And Efficiently
Customers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday