Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take notice of customers' suggestions online.

Source: Statuslabs

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require client reviews. There's no other way around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of customers did submit a review. Overall, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

89% Of Consumers Review A Companies Reactions To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Typically, 142 million customers check out Yelp on a monthly basis. This is as good a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Google Represents 57.5% Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews remain without a reply. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

70% Of Consumers Prefer To Find Out About A Business Through Posts And Reviews, Rather Than Ads

Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center