More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your consumers develops trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may anticipate, clients who feel this way are more willing to invest more money with a company.

Source: Statuslabs

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

89% Of Buyers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, individuals prefer to read reviews on their smart phones.

Source: Statista

If They Were Asked, 77% Of Clients Would Submit A Review

More than a 35% would do it to notify others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their choice making process.

Source: Podium

95% Of Dissatisfied Clients Will Go Back To A Business If A Company Makes An Effort To Fix Problems Rapidly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings statistics, we discovered that a company requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as guidance from friends and family.

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers well normally succeed, review sites help make certain of that.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

90% Of Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

More Than Half Of People Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista