70% Of Consumers Prefer To Learn About A Business By Means Of Reviews And Posts, Instead Of Ads

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Just 6% Of Consumers Don't Rely On Client Reviews At All

According to customer review stats, a whopping 19 percent of consumers constantly trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking data show people value the opinion of peers more than any other content.

Source: Collective Bias

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the enormous impact user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Over Half Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Business

This stat is among numerous that illustrate the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your customers happy is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with an ideal five star score.

Source: Brightlocal

83% Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as suggestions from friends and family.

Source: Brightlocal