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Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
Users Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
89% Of Individuals Want To Read Reviews Using Their Cell Phones
Be it via an app or a mobile browser, clients prefer to read reviews on their cell phones.
Source: Statista
Only 6 Percent Of Customers Do Not Rely On Client Reviews At All
According to client review stats, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Usually, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online scores statistics, we discovered that a business requires to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the large bulk of customers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this fact. The better other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats indicate a company's reputation doesn't affect simply the consumers. Potential employees likewise look at ratings and read reviews.
Source: Deloitte
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
15 Percent Of Clients Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of prospective consumers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how tempting your marketing is, you still require consumer reviews. There is no way around it. Consumers are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.
Source: RevLocal
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a site can only go so far when it comes to trust.
Source: Review Trackers