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73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be clients are searching for. Practically a third of customers say written reviews are the only function that makes them believe the websites' reviews are relevant and useful.
Source: Fan and Fuel
60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and rating stats reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats place customers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as guidance from friends and family.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Customers Would Most Likely Submit A Review If They Were Asked
More than a 35% would submit a review to notify others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would want to submit a review to assist other individuals with their choice making process.
Source: Podium
Many Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower score actually helps your overall rating.
According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats show the basic appeal of a site can only presume when it comes to trust.
Source: Review Trackers
83% Of All Younger Consumers Were Asked To Post A Review Recently
Of those asked, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone