Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

89% Of Consumers Want To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, everyday people choose to read reviews on their smart phones.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

89% Of Consumers Review A Companies Feedback To Reviews

Not only do many shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

If They Were Asked, 77% Of Clients Would Certainly Leave A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'very influential'.

To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center