Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among lots of that illustrate the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your clients happy is more important than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star score.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

83% Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to pay attention to consumers' suggestions online.

Source: Statuslabs

74% Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings statistics, we learnt that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

67% Of Customers Report Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to pick a solution provider.

Source: DemandGenReport

15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of possible consumers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs