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74 Percent Of Local Companies Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores data, we discovered that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have great and exceptional rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
83% Of All Young Clients Were Invited To Submit A Review Recently
Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all clients to leave a review on their business.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra
89% Of Buyers Prefer To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, most people prefer to read reviews on their mobile phones.
Source: Statista
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Use A Local Business
Given that the huge majority of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If A Company Handles Issues Rapidly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Business
Customers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US buyers consider reviews as 'extremely influential'.
To show the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks