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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US customers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read a lot more reviews to get an idea of how business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
The Typical Review Length Has Become 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
89% Of Consumers Review A Businesses Reactions To Reviews
Not only do many customers read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the number of reviews is presently at 46 percent.
Source: Brightlocal
61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Typically two-thirds of companies have exceptional and awesome scores. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Nearly a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
74% Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online scores statistics, we learnt that a company needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
70 Percent Of Customers Choose To Learn About A Business Via Reviews And Articles, Instead Of Advertisements
Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs