Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers check out Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 companies have outstanding and good scores. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Because the vast majority of consumers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review stats, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews typically carry the same weight as advice from friends and family.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

If A Company Manages To Resolve Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

83% Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to take notice of customers' recommendations online.

Source: Statuslabs

74% Of Local Companies Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings data, we found out that a business needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal