72% Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There is no way around it. Customers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a physician.

Young people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Majority Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Rating

This stat is one of lots of that highlight the significance of online rankings. Now that news of client fulfillment travels this quick, keeping your clients pleased is more vital than ever.

57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for services with a best five star ranking.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Reviews Posted On Twitter Can Increase Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the vast bulk of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of Shoppers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online ratings data, we learnt that a business requires to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge effect user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your clients builds their trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs