Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or average one.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as suggestions from family and friends.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When customers have to select a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

89% Of Shoppers Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, folks choose to read reviews on their mobile phones.

Source: Statista

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal