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77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When customers have to choose a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
89% Of Customers Browse A Companies Feedback To Reviews
Not only do many customers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Users Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
86 Percent Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
Over Half Of Clients Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US consumers consider reviews as 'very influential'.
To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks