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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when clients have to choose a service provider.
Source: DemandGenReport
89% Of Customers Read A Companies Responses To Reviews
Not only do many shoppers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings
Businesses that treat customers honorably usually prosper, review sites help ensure of that.
Source: Statuslabs
60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and score stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Many Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score actually helps your overall score.
According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
15 Percent Of Users Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective clients will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a legal representative or a physician.
Young people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
74% Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings statistics, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers