Only 6% Of Customers Don't Rely On Client Reviews At All

According to customer review data, a massive 19 percent of customers always trust online reviews and never a make a purchase without reading reviews initially.

Source: Statista

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as guidance from family and friends.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When customers have to pick a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a website can only presume when it pertains to trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

If They Were Asked, 77% Of Customers Would Probably Give A Review

More than a 35% would do it to advise others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the vast majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Income

Businesses that treat clients fairly generally succeed, review websites help ensure of that.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal