Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take note of clients' suggestions online.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers fairly generally prosper, review sites help ensure of that.

Source: Statuslabs

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

89% Of Individuals Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

Just 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to client review statistics, a whopping 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation does not impact just the consumers. Potential team members also take a look at ratings and read reviews.

Source: Deloitte

Because They Desire To Buy A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.

Review sites are places that people go to get the truth about a business, service or product . Because they have actually already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

American Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.

Source: Statista

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

More Than Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the value of online rankings. Now that news of client fulfillment travels this quick, keeping your customers delighted is more vital than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for companies with a best five star rating.

Source: Brightlocal