When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat customers well generally flourish, review sites help make sure of that.

Source: Statuslabs

15 Percent Of Customers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective customers will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads pick to pay attention to customers' recommendations online.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

If They Were Asked, 77% Of Consumers Would Most Likely Post A Review

More than a 35% would post a review to educate others about their consumer experience and 24% would probably direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

Reviews Posted On Twitter Can Grow Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95% Of Dissatisfied Clients Will Go Back To A Business If A Business Takes Care Of Issues Rapidly And Efficiently

Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats suggest a company's reputation doesn't impact just the consumers. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and awesome ratings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

Many Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score really helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Because They Want To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.

Review websites are places that people go to get the truth about a product, service or business . Users come since they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal