71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are much more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to pay attention to customers' suggestions online.

Source: Statuslabs

Consumers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as advice from family and friends.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Customer reviews make the stats appear more authentic which is what the potential customers are trying to find. Almost a 3rd of customers state written reviews are the only function that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still require customer reviews. There's no other way around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Most Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Just 6% Of Customers Do Not Trust Consumer Reviews At All

According to consumer review stats, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista