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64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When consumers need to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
Online Item Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%
User review stats show the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
US Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.
Source: Statista
Reviews Published On Twitter Can Help Boost Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.
Source: RevLocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a lawyer.
Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Focus on this fact. The better other users explain your service or product, the more money you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Given that the huge majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general appeal of a website can only go so far.
Source: Review Trackers
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat clients fairly usually prosper, review websites help make sure of that.
Source: Statuslabs
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
If They Were Asked, 77% Of Consumers Would Definitely Submit A Review
More than a 35% would submit a review to notify others about their client encounter and 24% would likely direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their decision making process.
Source: Podium
72 Percent Of Clients Won't Take Action Unless They Read Some Reviews
Irrespective of how alluring your marketing is, you still require client reviews. There is no skirting around it. Customers are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine