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95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.
Source: Trust You
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our buying decisions.
According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are most likely to rely on a local business.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to client review data, a massive 19 percent of consumers constantly trust online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.
Source: Review Trackers
83% Of Customers Don't Trust Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads pick to pay attention to consumers' recommendations online.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Given that the huge majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as advice from friends and family.
Source: Brightlocal
72% Of Clients Won't Take Action Before They Read Some Reviews
Regardless of how attractive your marketing is, you still need consumer reviews. There is no other way around it. Clients are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
Google Represents 57.5 Percent Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers