Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the huge bulk of consumers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers well typically flourish, review sites help make sure of that.

Source: Statuslabs

The Average Review Length Has Gotten 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use An Organisation

This stat is one of numerous that illustrate the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for services with a perfect five star ranking.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

82% Of Customers Go To Review Sites Since They Want To Purchase A Service Or A Product And Wish To Get The Truth About The Businesses Services And Products.

Review websites are locations that customers go to get the truth about a service, business or item . Users come since they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

If A Business Deals With Issues Quickly And Effectively, 95% Of Unhappy Clients Will Go Back To A Company

Consumers don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would do it to advise others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

More Than Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings data, we found out that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as suggestions from family and friends.

Source: Brightlocal