64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Communicating with your consumers establishes trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did post a review. Overall, businesses have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the prospective customers are looking for. Practically a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use An Organisation

This stat is one of lots of that highlight the importance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for companies with a perfect five star rating.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Google Accounts For 57.5% Of All Reviews Throughout The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal