Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the vast bulk of consumers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Clients Might Spend 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this fact. The better other users describe your product or service, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Due To The Fact That They Want To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Visit Review Sites.

Review sites are locations that customers go to get the truth about a business, service or product . Users come since they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to take notice of clients' suggestions online.

Source: Statuslabs

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as guidance from loved ones.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

USA Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.

Source: Statista

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your consumers builds their trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

More Than Half Of People Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

74% Of Local Businesses Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a company needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats indicate a business's reputation doesn't affect simply the clients. Prospective employees also take a look at rankings and take a look at reviews.

Source: Deloitte

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra