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More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users explain your product or service, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
72% Of Customers Won't Take Action Unless They Read Some Reviews
No matter how captivating your marketing is, you still need consumer reviews. There's no way around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics place customers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as suggestions from family and friends.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social reviews data, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that four out of five users are more likely to trust a local business.
Source: RevLocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and ranking data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have excellent and good ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz