74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings stats, we discovered that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

15 Percent Of Customers Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15 percent of potential clients will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a tremendous 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

83 Percent Of Customers Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads pick to take notice of customers' suggestions online.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the large majority of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose an attorney or a doctor.

Young people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Customers Read A Companies Reactions To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz