Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when customers have to select a service provider.

Source: DemandGenReport

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to consumer review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

15% Of Customers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible customers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are a lot more inclined to work with an expert based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and exceptional ratings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a website can only presume when it pertains to trust.

Source: Review Trackers