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64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
89% Of Consumers Read A Businesses Replies To Reviews
Not only do many shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Because the huge bulk of consumers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
No matter how attractive your marketing is, you still need consumer reviews. There is no other way around it. Clients are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Just 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to customer review statistics, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Google Represents 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a response. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
If A Company Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Go Back To A Company
Clients do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
Consumers Could Spend 31 Percent More With A Business That Has Great Reviews
Take note of this fact. The more detailed other users explain your product or service, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone