Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

More Than Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among lots of that illustrate the importance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for services with a perfect five star score.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management stats indicate a business's reputation doesn't affect just the clients. Prospective team members also take a look at scores and read reviews.

Source: Deloitte

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

70% Of Consumers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

The Average Review Length Has Gotten 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Generally, 142 million customers check out Yelp on a monthly basis. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the same weight as suggestions from loved ones.

Source: Brightlocal

Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to customer review data, a tremendous 19% of consumers constantly trust online reviews and never ever a purchase without reading reviews initially.

Source: Statista