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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat customers fairly usually prosper, review sites help ensure of that.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select an attorney or a doctor.
Younger people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall 2 out of 3 businesses have good and outstanding scores. Only 5% of companies have a score below three stars.
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Undoubtedly Give A Review
More than a 35% would leave a review to advise others about their consumer encounter and 24% would rather direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other people with their choice making process.
Source: Podium
73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be clients are searching for. Nearly a third of customers state written reviews are the only function that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel
Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic popularity of a site can only presume when it comes to trust.
Source: Review Trackers
67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a huge impact on their decision when customers have to pick a service provider.
Source: DemandGenReport
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
Google Represents 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers