Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15 Percent Of Clients Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential customers will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Posted On Twitter Can Increase Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

USA Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can only presume when it pertains to trust.

Source: Review Trackers

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are looking for. Nearly a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The better other users describe your services or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers check out Yelp on a monthly basis. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal