60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would leave a review to inform others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general popularity of a site can only presume when it comes to trust.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When consumers have to select a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

15% Of Customers Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible clients will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

72% Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require customer reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers check out Yelp on a monthly basis. If you have not declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

73 Percent Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective clients are looking for. Practically a third of consumers state written reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel