54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

If They Were Asked, 77% Of Customers Would Probably Submit A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat consumers honorably normally prosper, review sites help make certain of that.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the vast bulk of customers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs