Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Consumers Review A Companies Feedback To Reviews

Not only do most customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

72% Of Clients Won't Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still require customer reviews. There's no other way around it. Consumers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

Majority Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of numerous that illustrate the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for services with a best five star ranking.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista