Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores data, we learnt that a business needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

USA Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Likely Give A Review

More than a 35% would do it to advise others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

Customers Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat consumers honorably generally succeed, review websites help ensure of that.

Source: Statuslabs

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation doesn't impact just the consumers. Potential team members likewise take a look at ratings and take a look at reviews.

Source: Deloitte

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are certainly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

70 Percent Of Customers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal