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61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Generally two-thirds of businesses have outstanding and great ratings. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'really often'.
Source: Trust You
If They Were Asked, 77% Of Customers Would Certainly Give A Review
More than a 35% would do it to educate others about their client encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to leave a review to help other individuals with their choice making process.
Source: Podium
89% Of Clients Review A Businesses Replies To Reviews
Not only do most clients read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.
Source: Brightlocal
If A Company Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Go Back To A Company
Consumers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Take note of this statistic. The more detailed other users describe your service or product, the more cash you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
72% Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how attractive your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
The Majority Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
83% Of Clients Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to take notice of clients' recommendations online.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose an attorney or a physician.
Younger people (age 18-35) are much more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website
Typically, 142 million consumers check out Yelp monthly. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal