72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require customer reviews. There's no way around it. Clients are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

People Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Buying choices are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

More Than Half Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Usually, 142 million customers go to Yelp each month. This is as good a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo