49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Buyers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Reviews Published On Twitter Can Improve Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social reviews data, Facebook impacts over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

70 Percent Of Customers Prefer To Discover A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz