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Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an indisputable influence on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.
Source: Review Trackers
90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive impact user rankings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out many more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
98% Of Yelp's Website Visitors Bought From A Business They Found On The Website
Generally, 142 million consumers visit Yelp each month. This is as great a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have a huge impact on their decision when consumers have to select a solution provider.
Source: DemandGenReport
91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as guidance from loved ones.
Source: Brightlocal