Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Since the vast majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating really helps your overall score.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly normally prosper, review sites help ensure of that.

Source: Statuslabs

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now know why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

82 Percent Of Customers Check Out Review Sites Due To The Fact That They Want To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Services And Products.

Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista