70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your clients establishes trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, customers prefer to read reviews on their phones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Customers Browse A Companies Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

70% Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews stay without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers