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54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent boost.
Source: RevLocal
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally two thirds of companies have exceptional and good rankings. Only 5% of companies have a score below three stars.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your consumers develops trust. Even something easy like reacting to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the statistics appear more genuine which is what the potential clients are looking for. Practically a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are relevant and useful.
Source: Fan and Fuel
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
83% Of All Young Clients Were Invited To Give A Review Recently
Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal