Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When consumers have to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers well generally flourish, review sites help make certain of that.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

Reviews Posted On Twitter Can Increase Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

The Average Review Word Count Has Gotten 65% Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

If A Company Makes An Effort To Fix Issues Rapidly And Effectively, 95% Of Unsatisfied Clients Will Go Back To A Company

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Clients Read A Companies Feedback To Reviews

Not only do a lot of consumers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now know why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, individuals choose to read reviews on their mobile devices.

Source: Statista