Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Since the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

United States Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the very same weight as suggestions from friends and family.

Source: Brightlocal

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to customer review stats, a tremendous 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential clients are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista