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15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of prospective clients won't even think about working with a company they can't find opinions about.
Source: Statuslabs
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a website can just presume when it pertains to trust.
Source: Review Trackers
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated material has an unassailable effect on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to pick one that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
US Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
The Typical Review Length Has Actually Become 65% Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online scores statistics, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
89% Of Customers Read A Businesses Reactions To Reviews
Not only do most clients read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal