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88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
82 Percent Of Consumers Visit Review Sites Because They Wish To Buy An Item Or A Service And Wish To Get The Facts About Business Product Or Services.
Review websites are locations that customers go to get the facts about a service, business or item . Since they have actually already formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
When consumers have to pick a solution provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Since the vast majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Word Count Has Become 65% Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Just 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.
Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat consumers fairly typically flourish, review websites help ensure of that.
Source: Statuslabs
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone