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61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars
Typically two-thirds of companies have exceptional and awesome ratings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats reveal the basic popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
89% Of Clients Review A Businesses Responses To Reviews
Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics reveal that 63% of customer reviews go on without a reply. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
More Than Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Score
This stat is among lots of that show the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your customers pleased is more important than ever.
57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for businesses with a perfect five star rating.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
83 Percent Of Clients Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take notice of consumers' recommendations online.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you give them a good experience.
Source: Brightlocal
15% Of Customers Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of possible customers won't even think about working with a business they can't find opinions about.
Source: Statuslabs
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Only 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to customer review statistics, a whopping 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista