70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers check out Yelp each month. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

Over Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Customers Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of prospective clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

95% Of Unsatisfied Customers Will Return To A Company If A Company Takes Care Of Issues Rapidly And Efficiently

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now know why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When clients have to select a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

American Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.

Source: Review Trackers

89% Of Customers Prefer To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews typically bring the very same weight as advice from loved ones.

Source: Brightlocal